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My name is Pierre Lacroix. I am the product manager and grandson of the founder of LAZER.

The history of my family is closely linked with that of the motorcycle. When motorcycles first came in and were the preserve of the elite, my grandfather Roger Lacroix was already busy developing protective clothing for the new "knights of the highway". Based on his experience in working with leather (making jackets, shoes, etc.), we produced our first motorcycle helmet in 1919. It was originally intended to protect the wearer from the weather.

My father, Willy Lacroix, continued this work and extended helmet production at our firm to include other sports such as horse riding. Striving to ensure continuous product development, he then took up the new, revolutionary technology of thermoplastic injection moulding, so paving the way for the launch of our first full-face helmet in 1972.

As I grew up near the factory and always had the "smell" of biking in my nostrils, this had a major influence on my choice of career. I joined the firm as a courier and worker. Later I became manager of the Production and Development department, always working closely with successful bikers such as Mertens, de Radigues, Martens and Everts (8 times World Champion), to name but a few. Such cooperation has helped me and my team to develop successful and exclusive products that cater for your needs.

It was thanks to the efforts of my brother Philippe, who looked after the export side of the business, that the LAZER brand was founded in 1980: a brand that is now known throughout the world.